The retail giant has shown interest in the VR industry, yet to see whether it will launch a VR headset or VR content or even both.
Technology companies all across the world want their hands on the Virtual Reality technology; they want to grab their share of the VR market. With Netflix, Inc. and Hulu already on track, news has surfaced that the retail giant is not too far behind. According to a latest job posting by Amazon.com, the retail company is looking for senior software development manager in the Virtual Reality space.
The latest job posting by the retail giant was identified by UploadVR on Glassdor; currently they are just looking for a senior software development manager so we are yet to find out which segment Jeff Bezos is looking to target in the VR world. However, as per the job posting and the kind of person the company is looking for, it seems that it is definitely something more than the VR experience.
Entering the VR world does not come as a much of a surprise from the e-commerce organization as it has already mentioned plans of entering the market to give competition to the other tech giants in the industry (apparently Amazon’s always been good at that). This is not the first time the company has showed its interest in the VR industry, last year there was a filing case, according to which the online shopping company was working on making a VR headset however it is still unclear whether it will be working on a VR headset or will introduce VR in videos. Many believe that given Amazon’s enthusiasm, it might be bringing out both, the VR headset as well as VR content.
However, it should be pointed out that Amazon will not be the first company to be bringing out such a technology. Other tech organization including Facebook with its Oculus Rift VR head set, HTC with its Vive and Sony with its PlayStation is already expected to launch their products during the current year. Analysts are further predicting that the VR industry will be worth as much as $30 by the end 2020. At this point in time, all the companies in the tech industry are gearing up to snatch their share of the market in the specific industry.
As all these technology companies plan to enter the VR market, it is going to create a healthy competition hence giving way to a profitable industry. Presently, Amazon Prime who is already in the video content market has major competitors including Netflix, YouTube and Hulu – out of these two, Google’s video streaming website and Hulu are already in the VR business while Netflix has shown major interest in the sector too and will enter the market soon enough as well. It’s yet to find out how and what the retailer will enter the market with.
Presently, Amazon stock is being traded at a share price of $554.97 down by 0.94%.
No comments:
Post a Comment